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HUL adspend up 19% in Q3FY21

The adspend for nine months of FY21 remains 6% down from the previous fiscal

Hindustan Unilever Limited’s adspend increased by 19% in the third quarter ending December 31, 2020. The company spent Rs 1,392 crore on advertising and promotions during the period, up 18.9% from Rs 1,171 crore in third quarter of the previous fiscal.

The adspend for the December quarter was 22% more than the previous quarter with the company spending Rs 1,144 crore in Q2FY21.

However, the adspend for nine months of FY21 remains 6% down from the previous fiscal. HUL spent Rs 3,336 crore during the nine months of the current fiscal, down 5.7% from Rs 3,538 crore in same period of the previous year.

Net profit of India’s largest consumer goods company rose 18.8% over the year earlier to Rs 1,938 crore in the quarter ended December, according to the exchange filing. Revenues climbed 20.5 per cent to Rs 12,235 crore.

The company’s volumes growth during the quarter stood at 4%, excluding the acquisition of GSK. The volume growth signals a recovery during the festival season as India continued to reopen the economy after imposing one of the world's harshest Covid-19 lockdowns.

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