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Creating goodwill with positive stories, Rajeev Chaba shares MG Motor’s vision

President and Managing Director of MG Motors delivered his keynote address at the first on-ground event of the advertising industry amid Covid crisis - IAA Retrospect & Prospects

Rajeev Chaba

The India Chapter of the International Advertising Association (IAA) hosted the IAA Retrospect and Prospects with Rajeev Chaba, President and Managing Director of MG Motors, on January 21 in New Delhi. ABP News was the presenting partner for the event. 

Rajeev Chaba, President, and Managing Director of MG Motor, the keynote speaker at the IAA Retrospect & Prospects, said, "No country can progress if women are not part of the formal economy of the country". He proudly stated that as part of its core commitment to gender diversity and community development, MG Motor India is extending its focus on educating the girl child with Hector. MG Motor India has been working with different non-profit organizations and even enabling skill training for women from rural areas. MG has also been setting industry benchmarks in terms of gender diversity at its workplace. With women comprising 31% of its total workforce in India, the automaker has the ratio of highest gender diverse workforce in the industry.”

He stressed the importance of creating goodwill with positive stories by enhancing customer-dealer relationships and experience.

Breaking the myth, he mentioned that the maintenance of an electric car is actually lower than a petrol/diesel car. Speaking of the disruption that happened and evolution to come, Rajeev Chaba spoke on the acronym of the automotive industry CASE - Connectivity | Autonomous |Sharing | Electrification to be the guiding principal for the future of the industry.

Megha Tata, IAA President and Managing Director – South Asia, Discovery Communications India said “As we begin the New Year, it is always a great idea to look back and introspect on the things that we did well, and the things we could have done better. The IAA Retrospect and Prospects with Rajeev Chaba, President and Managing Director of MG Motors was an extremely enlightening experience. Let us as an industry, venture forth to grab new and exciting opportunities that 2021 will present to us while taking strong lessons from 2020.”

Avinash Pandey, Chairman, IAA Retrospect and Prospects Committee and CEO, ABP Network, said, "It is a great event to begin the year with. As someone once mentioned “The past paves the way for the future” especially with Covid disrupting all plans and predictions. This is a wonderful opportunity for the marketer to have the best of both rearview stats and front view potential from Rajeev Chaba, President, and MD of MG Motor India, to help chart a course ahead in the industry.”

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