The Q has announced that it will premiere MX Player’s series Aashram. The channel will telecast season 1 of the web series starting October 11 at 8.30 pm.
Directed by Prakash Jha, Aashram is a limited series in the thriller and crime genre. The series has Bobby Deol as Kashipur Waale Baba Nirala in the lead role. Aashram also features Tridha Choudhury, Aditi Sudhir Pohankar and Anupriya Goenka among others.
A crime fiction drama inspired by true events, Aashram was launched in 2020 and quickly became a topic of discussion in the virtual world. Aashram revolves around the story of Baba Nirala, a conman who ensures that his devotees or followers devote their wealth to him and stay attached to the Aashram.
The story unfolds as SI Ujagar Singh (portrayed by Darshan Kumar), a police officer goes on to unravel and investigate more about the Aashram and Baba Nirala. With a gripping storyline, each episode is filled with mystery and is sure to keep viewers engaged and wanting.
Simran Hoon, CEO at The Q, said, “Great content does wonders irrespective of its platform. Having understood the pulse of our viewers, we at The Q continue to make efforts in bringing content that is strong, and unique with a compelling and relevant plot and storyline. Airing Aashram on TV is in sync with our strategy to bring the best from digital to TV. We will continue to pioneer with such initiatives to help strengthen The Q’s position in the industry while being the preferred entertainment destination for viewers across India.”
Tanya Shukla, Programming Head at The Q, said, “Aashram unfolds a great story and given its relevance in today’s day and age, it is sure to strike the right chord with our viewers. The Q has constantly engaged viewers with fresh and unique concepts. Television is a medium that brings families together and by bringing a high-end limited series to television, we aim to provide our viewers with the most engaging form of entertainment. We will continue to bring such compelling stories from the digital world for our discerning viewers.”
The Q India is an advertiser and influencer-marketing supported Hindi language content brand, channel and VOD provider delivering digital programming from social media creators and digital video creators targeting Young Indian audiences.
The channel claims to reach an audience base of over 712 million via 100 million television homes with partners, including DD Free Dish, D2H, Tata Sky, Dish TV, GTPL, Hathway, DEN and Siti Networks; 380 million OTT users via platforms such as ShemarooMe, MX Player, and Dish Watcho; and 232 million users on mobile and digital platforms like Snap, JioTV, Amazon Fire TV, Chingari and Samsung TV Plus.