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Motivator bags media mandate for Spexmojo

Motivator will manage the brand’s traditional and digital media duties, including media strategy and planning, media investment, media activation, and content

Spexmojo, a venture of GKB Hitech and Shivkumar Janardhanan, former CEO of Essilor India, has appointed Motivator India as its integrated media partner.

Spexmojo is an online eyewear marketplace that lets consumers discover the best eyewear buying options near them. Motivator will manage the brand’s traditional and digital media duties, including media strategy and planning, media investment, media activation, and content.

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The account will be handled from the agency’s Bangalore office.

Shobit Gupta, Promoter Director, Spexmojo Technologies, said, “The idea Spexmojo is implementing will revolutionise the optical industry in many ways, from sourcing quality products to dispensing the choice of the consumers in a no-compromise purchase journey. Working with a well-known professional agency like Motivator will bring about world-class creativity and effectiveness in communication of this new idea.”

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Mausumi Kar, Managing Director, Motivator, said, “We are delighted to onboard SpexMojo into our portfolio. At Motivator, we are continuously honing our expertise to cater to the needs of emerging brands. There is a mutual alignment of ambitions as SpexMojo drives towards becoming India’s largest eyewear discovery platform. We look forward to helping fuel their growth journey.”

“We are talking about a disruptive model and offering that is going to revolutionise the eye care category. We share the Spexmojo team’s passion and are absolutely thrilled to work closely with the brand right from the onset,” added Eeshita Ghosh, General Manager, Motivator.

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