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Kia India’s campaign showcases how its cars provide inspiring experiences

This slice-of-life digital campaign is based on the premise of 'cause and effect', where the features of a Kia vehicle are explained through simple analogies, establishing a narrative that Kia makes customer lives effortlessly simple

Click on the Image to watch the TVC.

Kia India, the fastest-growing carmaker of the country, launched a unique digital campaign ‘If only everything in life was like a Kia!’, showcasing how the features of Kia cars provide inspiring experiences.

The series of seven digital films effectively captures how Kia has enhanced the ownership experience for its customers and, in turn, simplified their lives. The films in the campaign are based on the Kia Experience of a child – Myra, and how she is inspired by her extended family member – The Kia Seltos.

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An extension to the new brand identity campaign launched in April 2021, the films dive deeper into the life of Myra and her father as they face several daily life complications.

This slice-of-life digital campaign is based on the premise of 'cause and effect', where the features of a Kia vehicle are explained through simple analogies, establishing a narrative that Kia makes customer lives effortlessly simple. In these films, Myra can be seen taking inspiration from several of Kia's incredible and rewarding features and services such as end-to-end online sales, UVO's safety, security, and emergency features, as well as the hassle-free ownership experience.

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Film:

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Hardeep Singh Brar, Vice-President and Head of Sales and Marketing, Kia India, said, “We entered India with the promise to offer a unique combination of value and premiumness to our patrons. The acceptance we have received over the course of two years of operations in India testifies that we are moving in the right direction. Today, not only the product but also the experience is a growing differentiator in a brand’s success.  With segment-leading products in our portfolio and offering a superlative ownership experience, we have rightfully established Kia as a mobility solutions provider brand that aims to simplify our customer’s life. Through our latest digital campaign, we want to highlight this amazing ownership journey that we offer to our discerning new age customers. It is a reflection of our never-ending efforts towards fulfilling this promise, and I would like to dedicate it to our over three lakhs Kia customers who have kept their trust in the brand and made it one of the fastest-growing carmakers in the country. Like our previous campaigns, these films strike the right balance between simplistic, relatable, yet creative communication to deliver a strong message. I am sure that this campaign, too, will leave a lasting impression and secure a unique position in the heart of our target audience.”

Since the launch of its first brand campaign – ‘Magical Inspirations, Stunning Designs’ to the latest ‘Movement that inspires,’ the brand has intrigued its target audience with a right mix of short and long-form content on its digital platforms. Just like its previous communication, the latest “If only everything in life was like a Kia!” digital campaign also presents a series of stories that deliver a powerful message with subtle and sublime brand integration.

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