#TheLastBrandStanding, a new series on IVM Podcasts, takes listeners through some epic business and brand battles that the country has seen.
Hosted by podcaster Anupam Gupta and Brand Guru Ambi Parameswaran, each episode is presented in the form of an engaging conversation. The hosts delve into aspects such as business strategy, marketing strategy, consumer behaviour dynamics, pricing, distribution, positioning and iconic advertising campaigns.
Apart from understanding what goes into building legendary brands, the series also offers a great learning experience for young marketing executives and MBA students.
The case studies include the story of how Tata Motors with its Tata Indica challenged the dominance of Maruti 800, how ITC managed to grab a share of the biscuit market from the premium biscuit brand Britannia, the epic battle between Nirma and Hindustan Lever [now HUL] that changed the texture of the fabric wash market, how a Kolkata-based business family spotted a growing men’s ethnic apparel market to take Manyavar national much to the dismay of Raymond, how Indigo redefined the budget airline business that led to the demise of Jet Airways, and how a four-stroke mobike Hero Honda spelled the end of Bajaj scooters.
Anupam Gupta is a Chartered Accountant based in Mumbai. He runs Paisa Vaisa, a personal finance podcast who speaks with founders of fintech startups and senior executives from the BFSI world.
Ambi M G Parameswaran is a Brand Coach, Brand Strategist and Founder Brand-Building.com a Brand Advisory.
The podcast #TheLastBrandStanding can be accessed from www.ivmpodcasts.com or Spotify.