Global Indian icon Deepika Padukone has announced that she has founded and is set to launch a lifestyle brand that is rooted in India but will have indispensable global reach and appeal; much like her own professional and personal journey.
The first category of the launch will focus on beauty and skin care. This category specifically, while rooted in India, will be backed by science.
Padukone’s achievements as an actor have made her an influential voice among global audiences and consumers in recent times.
Time Magazine named her one of the 100 Most Influential People in the World in 2018. A year later, she received the prestigious World Economic Forum Crystal Award for her leadership in raising mental health awareness.
In 2018 and 2021, she featured in Variety’s ‘International Women’s Impact Report’, which celebrates the achievements of women in entertainment around the world.
Padukone enjoys an enormous digital footprint of more than 100 million users.
“India, I believe, has always been positioned uniquely. While we have tremendous access to the rest of the world, we are a country that is rich in values, culture and heritage; something we are extremely proud of. Therefore, our endeavour is to build a brand that is rooted in India yet global in its reach and appeal,” Padukone said.
The brand is expected to roll out in 2022.
Padukone is an actor, producer, philanthropist and entrepreneur. With over 30 feature films to her credit, the actor made her English language film debut as the female lead in XXX: The Return of Xander Cage, co-starring with Vin Diesel. She is also the principal of Ka Productions, the production company behind Chhapaak, in which she starred, and upcoming films The Intern and ’83. Her other popular films are Padmavaat, Piku and Baijaro Mastani.
In 2015, she set up The Live Love Laugh Foundation, a not-for-profit whose programmes and initiatives aim to destigmatise mental illness and raise awareness about the importance of mental health with a specific focus on stress, anxiety, and depression.