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Big FM partners with Spotify to produce creatives for clients

Centre of Excellence has expanded its offerings from radio production to podcast content, to smart speaker solutions and is ready to take challenges in the space of audio books also

Adding another feather to their cap, Big FM has recently partnered with audio streaming platform Spotify, extending their expertise to produce creatives for their clients.

Making significant investments in building a state-of-the-art audio ideation and production entity, the radio network had launched the Centre of Excellence (COE) in 2018, which has been working relentlessly towards facilitating complete audio content creation and audio branding solutions to various stakeholders.

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The COE team to date has delivered successful projects for their brands, with the sole purpose to enhance brand presence, create top-of-mind recall, engage the audience, and re-design the world with sound. The vertical comprises a dedicated highly specialised and trained team of copywriters, producers, singers, music directors and voice over artists across the country. Being a centralised creative hub, they deliver exceptional spots, jingles and audio branding solutions across touchpoints. This has catapulted the brand’s reputation towards that of a spearheading platform agnostic audio entertainment company. Through the association with Spotify, they are further exploring their competencies taking it a notch higher, reaffirming COE’s expertise in the field of audio creation.

Sunil Kumaran, Country Head, Product, Marketing and Thwink Big, Big FM, said, “At Big FM, our aim of putting together a highly skilled team was to create incremental value for our different stakeholders. COE is highly proficient in ideation and production of diverse audio formats ensuring efficient delivery meeting an array of unique requirements. We are glad that their strengths are being recognised and leveraged by entities beyond the Big FM universe. Through the partnership with Spotify, we are further extending COE’s expertise and offerings to the repertoire of their client requirements. We look forward to working with their team and presenting distinctive and varied solutions that will keep the audiences and clients engaged.”

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This first-of-its-kind COE vertical has been instrumental in setting new benchmarks of quality and offerings in the audio space. Within a short span of three years, COE has done more than 1.5 lakh creatives. Catering in 18 languages, including Gujarati, Punjabi, Marathi, Oriya, Tamil, Telugu, Assamese, Khasi, Tulu, Malayalam, Kashmiri, Bengali besides Hindi and English, COE shows the power of radio via its offerings. COE has expanded its offerings from radio production to podcast content, to smart speaker solutions and is ready to take challenges in the space of audio books also.

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