Fashion e-commerce company Myntra has launched a star-studded brand campaign with the rollout of ad films starring Hrithik Roshan and Kiara Advani. This is part of Myntra’s latest campaign aimed at reinforcing the brand’s position as 'India’s Fashion Expert', featuring a diverse superstar cast who are loved for their fashion game. The duo, in their individual ad films, drive home Myntra's fashion narrative, with millions of their fans from all over the country.
Roshan’s strong connect with Myntra through years of building and growing the HRX brand together on platform and now, this association will further strengthen Myntra’s position as India’s Fashion Expert and help build even wider reach and traction for the men’s wear category.
Advani’s top notch wardrobe choices will further elevate Myntra’s position in women’s casual and ethnic wear in her fans’ minds.
With this association, Myntra is all set to strengthen its strong connect with its consumers, influence and accelerate the business.
The campaign delivers a brief, yet profound message of Myntra as India’s Fashion Expert, leaving consumers with a direct, clear and memorable takeaway: ‘If it’s fashion, it’s Myntra’. Additionally, the messaging surrounds Myntra’s unique differentiating features like Myntra Studio, a shoppable fashion feed where customers can get inspired and shop the looks of India’s top influencers and Photo search, a feature that enables users to shop any item they see with just a click. Together with guaranteed and hassle-free exchange and returns, Myntra shows how it is truly the ‘India’s Fashion Expert’ which understands everyone’s different fashion needs.
In the 35-second ad films, Roshan and Advani are projected as a personification of the Myntra brand, as they take viewers through the brand’s value proposition one by one, with varying backgrounds and stunning looks.
The film addresses an ever-growing community of fashion lovers from all walks of life while establishing Myntra as India’s Fashion Expert. The two stars raise the bar on what shoppers can expect from Myntra, several notches, including getting limited editions, celeb looks and a handpicked curation of ethnic and western styles, because anything less is ‘not enough’ for the fashion lovers who deserve more and the best and Myntra as India’s Fashion Expert is here to help! In addition to this, the film highlights Myntra’s exemplary after sales services such as exchange, returns and refund.
Roshan appears in the film showcasing various casual and formal wear styles for men, while Kiara appears in two films, one for women’s western wear and the other for women’s ethnic wear.
Harish Narayanan, CMO, Myntra, said, “Our new brand campaign and the ad films with Hrithik and Kiara have been conceived to reinforce Myntra’s image and perception as India’s Fashion Expert, among millions of people, who are ardent fans of the two Bollywood superstars and top fashion icons in our country. We aim to cut across demographics and build a deeper relationship with our customers across the country through this campaign and look forward to its grand success. I’d like to welcome Hrithik on board in this new avatar as our brand ambassador and thank Kiara for the rewarding association so far.”
Myntra is implementing a 360-degree approach, leveraging TV, digital and social platforms to deliver the campaign ad films across the nation.
The film (Hrithik):
The films (Kiara):
Agency: Brave New World
Founder and Chief Creative Officer: Joono Simon
Creative Director: Tara D'Souza
Production House: 1st December films