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manoramaonline.com will make Onam special for Malayalis across the world

The platform will help them to celebrate Onam online. The campaign 'Nothing will stop a Malayali from celebrating Onam' turns the spotlight on celebrating Onam in all its fervour yet responsibly. The Local Network, AOR for manoramaonline.com, has conceived it

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BestMediaInfo Bureau
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manoramaonline.com will make Onam special for Malayalis across the world

In Kerala, the best time of the year is around the corner, Onam. This year, Onam for Malayalis across the world will be powered by meaningful digital connections.

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Be it choosing Onakkodi for the loved ones via video shopping, the joy of laying an 'athapookalam' (floral carpet) with childhood friends via an e-pookalam offering, enjoying Kathakali with family through a live stream, preparing a sumptuous Onasadya together through recipe podcasts or through ordering in via food delivery platforms, indulging in Onakalikal through gaming platforms, watching the latest blockbuster in many of the OTT platforms, paying for an Onam Club donation via the payment platforms, Onam comes alive online in more ways than one.

manoramaonline.com, home to 36 million Malayalis, spread across 200 + geographies, will be enabling Malayalis across the world to celebrate Onam online through nostalgic reportage, immersive online properties such as designing digital pookalam, digital onakalikal (games), and multi-sensorial experiences.

The pandemic has not lowered the spirit of Onam in Kerala, thanks to festivities taking a virtual turn, says Boby Paul, General Manager, Marketing, Manorama online.

“Onam is a festival we cannot afford to miss, once a year celebratory band in a Malayali’s life, come what may. Cautious optimism is the need of the hour,” says Nitin Menon, Creative Director, The Local Network.

The campaign from manoramaonline.com,  Nothing will stop a Malayali from celebrating Onam, turns the spotlight on the unstoppable Malayali spirit to celebrate Onam in all its fervour yet responsibly. And how manormaonline will continue to be the go-to-destination for advertisers to tap into this spirit.

The Local Network, agency of record (AOR) for manoramaonline.com has conceived and executed this campaign.

Info@BestMediaInfo.com

manoramaonline.com Onam special for Malayalis across the world
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