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Madison Digital elevates Chintan Soni and Kosal Malladi to Vice-Presidents

Both have played an instrumental role in the growth and success of Madison Digital since joining

(L) Chintan Soni and Kosal Malladi (R)

Madison Digital has just announced the promotions of Chintan Soni and Kosal Malladi to Vice-Presidents. Both have played an instrumental role in the growth and success of Madison Digital since joining the organisation in 2013 and 2018 respectively.

Soni has an overall experience of 16 years, having joined Madison in Sep 2013. He has been a part of the growth journey by playing an instrumental role in building the digital products and the performance and data division.


Malladi comes with over 15 years of experience; he returned to Madison Digital in 2018. He has been a hands-on leader and mentor in the Madison Digital team.

Vishal Chinchankar, CEO, Madison Digital, said, “Chintan and Kosal have been a great asset to the Madison Digital team, with the same vision of growing the vertical and taking business to greater heights. Year on year, they have been delivering exceptional results and we couldn’t be happier to give them the much-needed promotion they deserve!”

Soni said, “Being a part of Madison Digital has been a thrilling experience. It’s exciting to build digital products which solve gruelling challenges faced in performance/brand marketing. Our focus will be to keep strengthening our proprietary products in the area of Data, Attribution/Analytics and Automation which will create a win-win for Madison and its clients.”

Malladi said, “Madison Digital is growing and I’m happy to be a part of a team that’s creating waves in the digital space. With the support of the entire Madison team and our clients, we intend to grow business and do some exceptional work.”

Madison Digital said it has grown 10x in terms of billing in the last 3 years, to become a 150 employee strong outfit with capabilities in branding, performance and creative solutions. It claims to be one of the few agencies with its own data and tech solutions.

Madison Digital’s clients include Marico, Asian Paints, Godrej Properties, Pidilite, Blue Star, McDonald’s, Indiabulls, Crompton, Snapdeal, Piramal Healthcare, Honda Motors, among many others.


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