Word of Mouth Media has elevated Jimmy Shahani, its Chief Operating Officer (COO), to the position of Chief Executive Officer.
Vineet Panchhi, Founder, Word of Mouth Media, said, "Jimmy has been part of our core team since he joined us four years ago. His positive outlook, creative mindset, and leadership values are all goal-worthy to succeed, especially as we move ahead in the âNext Normalâ. In the current period of accelerated transformation, we hope to provide a robust approach and work more closely with our clients to navigate pandemic-induced uncertainty. I congratulate Jimmy in his new role and will continue to support him in strengthening new partnerships and exploring new geographies."
He added, "The Covid-19 pandemic galvanised businesses to innovate and shift focus towards customers' preferences leading massive transformation in the advertising and marketing industry."
Sarika Panchhi, Co-founder, Word of Mouth Media, said, âWe are one of the few boutique agencies that have successfully survived the challenges posed by theÂ pandemic by innovating our products and making them hybrid and focusing on digital services. The customised hybrid model has worked beautifully for us, and we continue to keep our workforce safety a top priority. The new format will help us serve our clients better, explore new markets and strengthen our focus on the revived sustainabilityÂ portfolio. I am confident that the team under the guidance of Jimmy's capabilities will scale new heights.â
With this latest restructuring, Panchhi will focus on building her new venture JiViSa Wellness, a wellness brand focused on bringing high-quality, natural, and wholesome products to help people live a âhealthy lifeâ.
Shahani said, "I am honoured to take the new responsibilities and look forward to scaling the business to new heights. The changing consumer behaviour, shifting viewer choices, increased inclination towards environmentally conscious practices, etc., demand brands to deliver more creative and personalized experiences in a sensitised tone. Therefore, one of the major priorities for me will be to deliver business outcomes for clients through impactful ideas and new storytelling channels."
He added, "I am excited to work with the talented team and develop work that drives significant change in perception."
Shahani comes with over 15 years of experience in operations, human resources, and business administration. Over the years, he has accrued in-depth industry knowledge and expertise through multiple projects, including transitions, acquisitions, policies formulation, employee welfare and engagement, and building Internal branding campaigns.
His diverse industry experience across industries, including media, IT, and ITES, gives him an edge. He has worked with brands such as WNS, IBM, Prime Focus, and Tech Mahindra, to name a few. He pursued an MBA from ICFAI.
Created in 2012, Word of Mouth Media deals in audio-visual and digital content, and work with a wide network of brands, agencies and production companies. It provides various services under different verticals such as Film Production, Audio Production, Internal Communication and HR Consulting.