OMD India has onboarded Udhayakumar Pasupathi as new Lead at the companyâs Chennai office, reporting to Sulina Menon, Chief Client Officer, OMD India. He has been designated as GM and Branch Head.
Pasupathi is an MBA graduate in Marketing and joins with 12 years of diverse and prolific industry experience. He spent the last 9 years at Mindshare where his most recent role was that of cluster lead in Bangalore.
Pasupathi has also worked with Lodestar UM, and has worn multiple hats as a planner, team lead, strategist, and media consultant. His roles have pivoted around providing integrated strategic solutions to brands, including marquee names such as Max Fashion, Lifestyle, Home Centre and Eenadu, among many others.
Commenting on the new appointment, Menon said, âWeâre extremely pleased to have someone like Udhaya, with his experience and expertise, join our Chennai team, and are confident that we will benefit greatly from the insights he brings to the table. Iâm especially excited about the growth journey ahead and look forward to collectively pursuing a host of new opportunities.â
Priti Murthy, CEO, OMD India, said, âAll of us at OMD are eagerly looking forward to Udhayaâs fresh new perspectives combined with the rich repertoire of industry knowledge heâs gathered over the years. There are some exciting growth avenues ahead, and we canât wait to unlock them together.â
Pasupathi added, âItâs been over a decade of experience, learnings and leadership in the realm of media strategy & planning, and surely thereâs no better place to mark 12 years than OMD. With its vast global network and its growth-driven environment, Iâm delighted to be in a space where together we quite literally make better decisions, faster.â