Britannia Good Day's surprise is all about the new Choco Chip Cookies

A couple of days ago, biscuit brand Britannia Good Day played a happy prank on unsuspecting consumers as it launched a ‘Surprise Cookie pack’. It went live with a tongue-in-cheek campaign to land the surprise! An array of entertainment gurus from across the country paired up to swap their personality traits in a fun, gimmicky manner, having the viewers to think go what’s this all about. The intention of the campaign was to pique the viewer’s attention through personality swaps of these famous stars, and it did that in style!

The star pairs include Karan Johar and Zakir Khan, Udit Narayan and Baba Sehgal, and Gautham Menon and RJ Balaji of Kollywood. Each star took on the personality of the other, mimicking trademark manners of speech and catch phrases. The result? The viewer was left intrigued by what the product was all about.

On Friday, the stars revealed the surprise. What’s inside the Britannia Good Day Surprise Pack? The newly formulated tastier, crunchier and chocolatier, Choco Chip Cookies from the brand.

Vinay Subramaniam, Vice-President, Marketing, Britannia Industries Limited, said, “Good Day is Britannia’s largest brands. Ask any consumer about Britannia Good Day and they will immediately describe the wonderful butter and cashew cookies. Now Britannia Good Day has launched a mouth-watering Choco Chip Cookie. To create intrigue and interest, we have launched a few special edition packs called the ‘Surprise Cookie’. Now that the surprise has been revealed, we are launching our brand new Britannia Good Day Choco Chip Cookies in the country. The campaign was a fun and engaging way to launch our new Chocolate Chip Cookies from Britannia Good Day and the response has been overwhelming (no surprises there).”

Priya Shivkumar, National Creative Director, Wunderman Thompson, said, “Well, we all like our surprises, don’t we? We wanted communication to deliver one as unique as the Good Day Surprise Pack, so we decided to switch things around and make it interesting with our Influencer Swap. Popular celebrities switched personalities to delight their audiences with a generous dose of humour and wit. Song, rap, stand-up comedy or commentary, the routes were many but the result was audiences seeing and enjoying their much adored idols in a delightful new role thanks to the fun, quirky, full-of-flavour surprise delivered in true Good Day style.”

YouTube campaign for each celeb duo:

Karan Johar and Zakir Khan:

Gautham Vasudev Menon and RJ Balaji:

Baba Sehgal and Udit Narayan:

The all-new Britannia Good Day Surprise pack is available to purchase on Jio Mart.

Credits:

Brand: Britannia

VP, Marketing: Vinay Subramanyam

Category Manager: Priyadarshini Kapoor

Group Product Manager: Rajkumar Singh

Product Manager: Sayani Bagchi

Creative Agency: Wunderman Thompson, Bangalore

Production house: Silent Picture Company (Tamil Films)

Producer: Mark Manuel

Production house: Tribal Box

Producer: Sanghamitra Kumar

Info@BestMediaInfo.com