The Indian Broadcasting Foundation (IBF), the apex body of broadcasters, has announced the appointment of Siddharth Jain as its Secretary General.
K Madhavan, President, IBF, said, âSiddharth has demonstrated great competency in nurturing efficient, talented cross border teams of industry experts and is highly adept in driving innovation to turn adversities into opportunities. Given his remarkable expertise in leadership and advocacy, business strategy, corporate governance and compliance, we are confident in his ability to steer the IBF on a path that helps realise the sector's value chain to the optimum. I, along with the rest of the IBF members, welcome Siddharth and wish him the very best for his new role.â
IBF is being renamed as Indian Broadcasting and Digital Foundation (IBDF), as it expands its purview to cover digital platforms to bring all digital (OTT) players under one roof. To facilitate the entry of OTT players, IBF is in the process of setting up a separate subsidiary. The subsidiary will carry out various activities for its member OTT players, including handling the day-to-day activities of the industry-led Level-II appellate Self-Regulatory Body (SRB) called Digital Media Content Regulatory Council (DMCRC) for non-news digital OTT platforms, similar to the Broadcast Content Complaint Council (BCCC).
In a career spanning over three decades, Jain is an accomplished business leader known for expertise in business strategy, revenue/profitability/EBITA growth, financial management, sales and marketing, business development, international brand launches and development, account management, strategic alliances and partnership development, relationship management, and corporate governance and compliance. He is highly proficient in working with a diverse workforce of different cultural and ethnic backgrounds in various geographies. Adept in driving innovation with sharp analytical skills, high resilience and tenacity to turn adversities into great opportunities for the team and business. Until April 30, 2021, he was working with Turner International India Pvt. Ltd. as SVP and Managing Director, South Asia.
IBF represents and is dedicated to the promotion of television broadcasting in, to and from India. IBF members provide channels and programmes that deliver about 90% of television viewership in India. Member offerings cater to most of Indiaâs diversity and plurality in every language and in every genre of television viewing. The foundation provides a meeting ground for its members to work in consensus on common goals. The foundation offers a common platform/forum in which members air new or improvement opportunities to arrive at implementable solutions.