Nykaa, a leading beauty and fashion destination, has released a new campaign with Janhvi Kapoor, brand ambassador, Nykaa Beauty. Titled ‘All that you love’, the campaign highlights the unapologetic relationship every Nykaa woman has with her beauty products, while tipping a hat to the brand’s own relationship with consumers.
Featuring a playful conversation between Janhvi and her partner, the film hits all the right notes of a flirtatious banter while establishing a simple fact— women love being beautiful and their relationship with beauty products goes deeper than one can imagine. From make-up to skincare, when it comes to making themselves look beautiful, women truly enjoy every bit of the process, and the resulting delight keeps them looking for the next best beauty product to add to their collection. In line with this insight, the brand invites women to play, explore and experiment with Nykaa and unabashedly claim all that they love, no matter what stage of the beauty journey they’re at.
The charm of the film lies in its relatability for every woman who has had to justify her indulgences or her disproportionate attention to her ever-expanding beauty closet. The categories of products that Nykaa Beauty offers to consumers – blush, lipstick, kohl, mascara, sheet masks and more, make an unmissable appearance in the film — showing the small yet significant role they play in elevating moments in the protagonist’s life. That a woman’s love can be directed just as fervently towards herself, and her beauty products is an idea that the film invites the viewer to embrace.
The All That You Love film and campaign are built on Nykaa’s inherent understanding of the beauty needs and ambitions of women and are a celebration of their passion for all things beauty.
Shalini Raghavan, Group CMO, Nykaa, said, “At Nykaa, a shared love for beauty has underpinned our relationship with consumers. By listening to them closely and consistently bringing their beauty desires to their doorstep, we have become a much-loved part of their lives and we greatly value this position. With our All That You Love campaign, we want to acknowledge their emotional connection with us and invite many more women to experience the joy of discovering Nykaa’s limitless world of beauty that cuts across categories and choices.”
The campaign is on Nykaa’s social channels YouTube and Instagram and will be amplified across digital and mainline media.