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Former Star Plus executive Dinesh Pitre launches content creation company Dumroo Media

The company will be looking at acquiring content from movies, sports, short films, animation, lifestyle, web exclusive, etc., in all Indian languages

Dinesh Pitre

Joining the digital era with an aim to produce engaging stories, former Star Plus executive Dinesh Pitre has launched 'Dumroo Media', a boutique content creation company that has interests in producing movies, web shows and digital media content.

The company has recently made its foray into acquisition and will be looking at acquiring content from movies, sports, short films, animation, lifestyle, web exclusive, etc. in all Indian languages.

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Speaking about his venture, Pitre said, "Dumroo may be a new kid on the block but we have a solid proposition for all the content that is out there in the market whether unreleased or published under the non-exclusive category. The market for content is growing and Dumroo is poised to bring a solid additional revenue to all the content creators.”

“I am deeply passionate about storytelling. I believe in the power of stories and I feel that each society or culture identifies itself by its history, its literature, its heroes, virtues and struggles. These are nothing but the stories passed down through generations," he added.

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Dinesh is a marketing specialist turned producer with a focus on exploiting digital media.

Speaking about the future plans, Pitre said, “We are collaborating with some amazingly talented writers and have some really exciting projects in the pipeline and we are looking at closing some key deals with leading OTTs this year. We are also acquiring some great content which is exciting.”

Prior to founding Dumroo Media, Pitre was Senior Marketing Manager at Star Plus, where he handled the marketing responsibilities for the existing legacy shows such as Ye Hai Mohabbatein and Saath Nibhaana Saathiya. He also led marketing campaigns for Sony MAX Marketing where helped the channel deliver six IPL campaigns.

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