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Faber India launches ‘Candy’ juicer mixer grinder, launches campaign

The communication concept ‘Bharat Blender’ devised by its digital agency Bottle Openers positions Candy as one solution for all Indian cuisines

Click on the Image to watch the TVC.

Faber India, part of Franke Faber India Limited (FFIL), which deals in major kitchen appliance categories, has strengthened its position in the small appliances segment with its flagship product ‘Faber Candy’ juicer mixer grinder.

To define its positioning in the Indian market, the company has also launched the communication concept ‘Bharat Blender’ devised by its digital agency Bottle Openers, a full-service digital agency specialising in creative performance

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Faber Candy comes in a premium, durable and food-safe ABS body as well as a modern and elegant design in beautiful candy colours. It provides eight key functions that give Indian consumers freedom to create more than 200 recipes. The Candy’s steel blade, made with industrial-grade SS304 metal juices, mixes and grinds the toughest spices, fruits, nuts and even ice with supreme ease and efficiency to give a fine and consistent output.

Hardesh Chojher, Marketing Head, Franke Faber India Pvt. Ltd, said, “We have launched the Faber Candy after years of research on various Indian cuisines and understanding the challenges faced by Indian consumers while preparing ingredients for them. The Faber Candy comes with an elegant design and a powerful motor that can grind and blend just about anything. It truly makes it a unique product for all Indian kitchens.”

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Sachin Kumar, Founder, Bottle Openers, said, “India’s cultural diversity is also reflected in the tastes, flavours and aromas of various Indian cuisines. Though the ingredients of every Indian cuisine are different, the basic preparation of those ingredients requires the same fineness and consistency.  The concept of Bharat Blender aims to position Faber Candy as truly a candy for all Indian kitchens that makes preparation of over 200 recipes convenient for Indian homemakers.”

More details about the product are available on Faberkart. Consumers can purchase the Faber Candy from Faber e-commerce store Faberkart.com or Amazon and other marketplaces.

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