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DaMensch appoints Deepti Karthik as VP, Marketing

Karthik comes with over a decade of experience in sales and marketing in Unilever, Snapdeal and Nokia Mobiles

DaMensch, a direct-to-consumer brand in premium men’s innerwear brand, has announced the appointment of Deepti Karthik as VP, Marketing.

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Karthik comes with over a decade of experience in sales and marketing in Unilever, Snapdeal and Nokia Mobiles. Karthik pivoted from FMCG to e-commerce in 2015 when she moved to Snapdeal as head of marketing strategy for all exclusive launches across mobiles, consumer durables, fashion, FMCG, etc. 

In her previous role, she was part of the marketing team that relaunched Nokia mobiles in 2017, which managed to get Nokia back to the No.1 rank in the ET phone trust India survey of 2017.

With a deeply rooted background in marketing and strategy, Karthik specialises in brand and digital marketing and has been known for her expertise in e-commerce and online go-to market strategy.

DaMensch has experienced 3x growth year on year and is looking to further strengthen its marketing team with the vision of creating a brand that enables consumers to “Do More Everyday”.

Anurag Saboo, Founder of DaMensch, said, “We are ecstatic to welcome Deepti on board, her experience working with behemoths will be a driving factor in our vision of shaping and scaling our brand as the premium men’s essential wear brand.”

Gaurav Pushkar, Co-Founder of DaMensch, said, “We are sure Deepti’s robust experience in data-driven marketing and proven business marketing excellence will create significant value for our brand and organisation.”

Karthik said, “I am thrilled to join DaMensch and I’m inspired by the proposition of building an innovative brand that is committed to sustainable fashion. I look forward to leading this challenger brand that is aiming at redefining the norm across product, packaging, channel and communication.”

Founded in 2018 by Anurag Saboo and Gaurav Pushkar, DaMensch’s product line includes The Constant range of essential wear comprising the 500-day Shirt and The 500-day Shorts that come with an industry first 500-day warranty.

DaMensch is known for its innovative products and had earlier launched ‘Deo-Soft’ — India’s first odour cancelling underwear, and ‘Neo-Skin’ — thermo-regulating vests made from a curated composition of sustainable bamboo fibre.


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