Leading consumer electrical company Crompton Greaves Consumer Electricals Ltd. has announced the appointment of Pragya Bijalwan as its new Chief Marketing Officer. Bringing with her a rich experience of more than 16 years across the fuel, oil and paints industry, she will be leading the marketing, advertising and overall communication initiatives of the company.
Speaking about her new role, Bijalwan said, âI am absolutely thrilled to be a part of this brand that despite having a very strong consumer franchise, accords top priority to adapting and evolving as per their changing needs. As we move into a new post-pandemic era, which is a challenging yet exciting time for the brand, our goal is to further strengthen our leading positions in key categories while accelerating growth in new categories through meaningful innovation. This will be supported by our integrated communication approach.â
In her last role prior to joining Crompton, Bijalwan has worked with Castrol India where she led product innovations, brand campaigns and technology-based innovative solutions. She has also worked with AkzoNobel India Ltd and Hindustan Petroleum Corporation previously. Bijalwan brings with her strong knowledge on consumer insights, brand management, influencer advocacy, innovation and digital marketing.
Mathew Job, Executive Director and CEO, Crompton Greaves Consumer Electricals, said, âCrompton is seen as a reliable brand that has been trusted for generations. Our focus over the last few years has been to make the brand more aspirational and thus build a stronger connection with the younger consumers. I believe Pragya, with her varied and extensive experience across industries, is well equipped to take the brand forward in this journey. I welcome Pragya to this exciting role and look forward to working closely with her to make Crompton Indiaâs most loved consumer electricals brand.â