Tamil GEC from Viacom18 Colors Tamil has grabbed six coveted awards in the first edition of the Promax India Regional 2021 Conference, The Art of the Pivot announced this week.
Competing across 25 categories, Colors Tamil bagged four Gold in the Best Programme Campaign, Something for Nothing, Best Entertainment Promo and Best Launch Campaign categories and two Silver in the Best Movie Promo and Best Directing categories for its innovative works and promotions.
Among the six illustrious Awards, Colors Tamil’s Kodeeswari – the Tamil version of Kaun Banega Crorepati (KBC) – garnered three Gold and one Silver for its first-of-its-kind format, remarkable direction, and innovative campaign. Showcased as Asia’s first all-women version of the popular game show ‘Who Wants To Be A Millionaire’ and hosted by Radikaa Sarathkumar, Kodeeswari was listed among the finalists under the Best Themed Campaign category.
Colors Tamil bagged the Gold for its innovative Independence Day promo and the Silver for its best movie promo (Watchman). The channel was also listed among the finalists in Best Children’s Promo category.
Anup Chandrasekharan, Business Head, Colors Tamil, said, “We feel extremely delighted to receive this coveted honour from Promax. Colors Tamil has always distinguished itself with its innovative content that aims at inspiring, enhancing and engaging individuals. Kodeeswari is one of the biggest milestones in the history of Colors Tamil, where we had put in a lot of effort, to create an exclusive platform for women aimed at giving wings to their small dreams and desires. While the show had won millions of hearts, it gives us immense pleasure, to witness the same winning the hearts of the eminent jury of Promax, which motivates us to offer more such unique and innovative content with top-notch quality. I would like to congratulate the entire team for steering forward such milestones which definitely becomes a reason to celebrate for all of us.”
Despite the unprecedented times and various challenges during the pandemic, Colors Tamil was the first GEC to come back with brand new episodes and exciting concepts like Mahasangamams to make its fiction shows even more exhilarating.
The channel has already curated an interesting line-up of shows such as Abhi Tailor, which has already created a buzz with its first promo, witnessing over one million views in just 24 hours. The channel is set to unveil a few more fresh shows under the fiction category and a couple of innovative non-fiction shows like Dance vs Dance 2.
Listed below are the awards conferred to Colors Tamil in the Promax India Regional 2021 -The Art of the Pivot: