Canon India has launched a regional ad campaign titled ‘Weddings by Canon’, in the key markets of Kerala, Tamil Nadu, Andhra Pradesh and Telangana in the first phase. Unveiled by Mammootty, an avid Canon user himself, the TVC strengthens the brand’s commitment towards the wedding photography segment.
Through this campaign, Canon will reach out to ‘Just Born Couples’ who are in the midst of planning one of their most memorable days in their life. The campaign highlights the crucial role of the wedding photographer in capturing their wedding moments. Canon empowers such wedding photographers and film makers to capture such moments in all its glory.
Photographers and filmmakers worldwide use the latest Canon digital cameras and lenses which are acclaimed for their precision optics, high-speed processing, top-notch AF tracking capabilities and incredible low light performance.
The ad film has been shot in Kerala, which is one of the most sought-after wedding destinations in the country with its mist-clad mountains, beautiful beaches, and serene backwaters.
Manabu Yamazaki, President and CEO, Canon India, said, “India is a diverse country with vibrant cultures and weddings are the perfect epitome of the same; moments that are worth celebrating and capturing. At Canon India, it has been our constant endeavour to encourage and enable users to preserve their cherished memories for a lifetime. Our ecosystem of cameras and lenses are equipped to capture the finer details of such special occasions and become the trusted partner for to be married couples in their wedding planning. As one of the leading imaging brands, we have always strived to bring forth products and technological innovations that have strengthened the wedding photography industry. We shall continue to delight our customers by encouraging them to capture their milestone moments – even in the times to come.”
C Sukumaran, Director, Consumer Systems Products and Imaging Communication Products, said, “At Canon, we take pride in being a brand that is always a part of all the special moments of consumers in India, especially weddings. Indian weddings offer a visual appeal like none other – they are vibrant and celebrate the emotional union of not just the bride and the groom but also of two families coming together. Canon’s entire camera ecosystem is built in such a way that it provides flexibility as well as a variety of features to couples that are ideal for capturing their milestone. As weddings today become a combination of modernity and traditions, today’s consumers are very clear of every detail they want for their big day – this includes choosing the equipment that goes behind capturing memories of that special day. This is what our latest campaign depicts, and we hope to spread knowledge about wedding photography gear among soon-to-wed couples.”
The ad has been conceptualised by Lights On Production House and stars many bigwigs of the Malayalam and Tamil film industry. Playing the bride is Mahima Nambiar, who is a famous Tamil and Malayalam actress, and the groom is played by Govind Padmasoorya, popularly known as GP, who is a television presenter and actor in Malayalam films.
Building on over three decades of continuous EOS innovation, Canon has a variety of cameras and lenses that offer unimaginable creative possibilities and allow each wedding shot to be captured like a piece of art.
Focusing on optical technologies, Canon produces office equipment, consumer and professional imaging devices, network cameras, healthcare and industrial equipment.
Canon India Pvt. Ltd., a 100% subsidiary of Canon Singapore Pvt. Ltd., was set up in 1997. Canon markets over 200 comprehensive range of sophisticated contemporary digital imaging products and solutions in India.
Lights On Production House
Directed by Jismon Joy
Music Director: Kailas Menon
Still photographer of the campaign: Canon EOS maestro, Reji Bhaskar