Global premium smartphone brand Tecno has announced its partnership with actor Chris Evans as its brand ambassador.
Best known for his role as Captain America in the Marvel Universe series of films, Evans embodies many of the qualities that have been synonymous with Tecno, especially Tecnoâs âStop at Nothingâ brand philosophy that aims to inspire people to always keep âyoung at heartâ and never stop pursuing excellence.
Talking about the partnership Evans said, âI am happy to partner with Tecno, an innovative smartphone brand that provides consumers in emerging markets with the newest smartphone technology. Whether itâs a phone call with someone you love or an image you capture to keep as a meaningful memory, smartphone technology is at the centre of it all. It is really inspiring to work with such a great brand that stops at nothing to encourage people in those markets to explore more possibilities.â
Stephen Ha, General Manager of Tecno Mobile, said, âTecno is committed to giving the masses access to latest technology, allowing the consumers to reach beyond their current limitations and uncover a world of possibilities. Chris Evans embodies Tecno's brand motto âyoung at heartâ and the pursuit of excellence. This partnership with him enhances Tecno's continuous global footprint and helps to highlight the brandâs upgraded product design, which is increasingly fashionable, energetic, and constantly pioneering. I firmly believe the association will bring us an opportunity to grow within our existing customer base and enable us to go further on the brand globalisation.â
The partnership with Evans is another milestone for Tecno after its association with Manchester City Football Club, and is part of Tecno global brand upgrading strategy, which aims to unlock the best of contemporary technologies in artistic designs, showcasing its mastery of serving the youth-generation consumers through the innovation, technological and artistic progression in the emerging markets worldwide.
Evans will lead the launch of the coming Tecno Camon 17 on May 6, and will be featured in Tecno's brand campaigns in emerging markets. He will also see everyone at the virtual launch video on May 6.