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Shivani Karia Jhaveri appointed as Chief Marketing Officer and Founding Member of Blox

Shivani comes with over a decade of experience in marketing, ranging from luxury marketing, strategy and brand building

Shivani Karia Jhaveri

Technology-based and consumer-centric real estate buying platform, Blox, has appointed Shivani Karia Jhaveri as its Chief Marketing Officer and Founding Member.

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Following its successful first round of funding of $2M led by Tinder founder Justin Mateen, celebrity investor Brad Bao, the Co-Founder of Lime and Kinzon Capital, has invested an undisclosed amount in the company. Blox also has a post funding valuation of $12M, making it one of the high valued startups at the early seed stage.

With over a decade of experience in marketing ranging from luxury marketing, strategy and brand building, Shivani is all set to take on this new step in her journey as she lifts off another brand in its 0-1 journey.

As the Covid-19 induced lockdown became the new normal, Shivani assisted Aditya Jhaveri, Founder and CEO, Blox, in building the investor pitch deck while conceptualising Blox’s big real estate technology play in the initial stages of the company being developed.

As the fundraising activity and finalisation of the concept began, Shivani was instrumental as a Strategic Advisor in cross functional roles. At that time, Shivani was working with House of Anita Dongre as the Brand Manager and handling cross functional marketing roles for all of Anita’s luxury brands. Subsequently, she was approached by Aditya to serve as Chief Marketing Officer to lift off the new brand from scratch along with other leadership functions as a founding member with her expertise in product positioning and digital direct-to-consumer marketing.

Shivani’s role has included brand discovery and creation for the new company as she has been instrumental in building the whole team while driving the strategic vision of the company. She plays the primary role in decision making on product, go-to-market positioning, branding along with major business decisions for the company as well.

Aditya said, “It is with immense pleasure that we bring on board Shivani as the new Chief Marketing Officer of Blox. With her expertise and ambition, she has truly been a guiding force for Blox – right from its conceptualization to where it is today. I am positive that she will take on her role with great zeal and will significantly contribute to the company’s growth in the future.”


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