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Pradeep Srinivas to head Mercedes-Benz India’s Marketing and Customer Journey function

Srinivas has been leading e-commerce, data management and systems function at India’s largest luxury carmaker

(L) Pradeep Srinivas and Amit Thete (R)

India’s largest luxury carmaker Mercedes-Benz India has announced an organisational change in its Sales & Marketing function effective from May 17, 2021. Pradeep Srinivas will be taking the responsibility of Marketing and Customer Journey function from Amit Thete.

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After heading the marketing, events and customer journey function, Thete will be moving to head the crucial Sales Operations function. In his new role, Thete will be responsible for managing Mercedes-Benz India’s Vehicle Preparation Centre (VPC), outbound logistics and dealer stock management. The new role of Sales Operations will be a significant catalyst for Mercedes-Benz’s future growth and customer centricity.

Prior to his new role, Srinivas was responsible for e-commerce, data management and systems function at Mercedes-Benz India. He played a key role in setting up the e-commerce business for Mercedes-Benz India in October 2019 and its subsequent mainstreaming in the company’s sales process.


Santosh Iyer, Vice President, Sales & Marketing, Mercedes-Benz India, commented, “Amit has played an important role in showcasing the brand’s transition into modern luxury by executing some of the best campaigns, product launches and also by curating highly successful experiential events like MercedesTrophy and Luxe Drive. He now moves into another crucial function of sales operations that is integral to the overall sales division. We are equally excited to welcome Pradeep into the pure Marketing function after successfully setting-up the e-commerce business and data management for the brand. With his strong domain expertise in data analytics and customer journey mapping, we are confident Pradeep will play a crucial role in managing the upcoming transition foreseen in the marketing function.”

“Providing new challenges and opportunities has been an enriching experience for our talents leading to their professional progress and higher contribution. Such transitions are also necessary for the organization to encourage innovation and drive efficiency. We wish both our executives the very best for their new roles and responsibilities.” Iyer added.


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