Digital-first integrated marketing agency Gozoop has appointed Sushil Anantharaman as the Media Director. He will report to Ahmed Aftab Naqvi, CEO and Co-Founder, and will be responsible for media strategies of leading mandates EuroSchool, GNC, Ace Blend, Bisleri, 3M, Times Interact and Tata Steel.
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With over 10 years of experience in the digital media workforce, Anantharaman has a detailed understanding of media planning and buying. Previously, Anantharaman has worked with leading agencies such as Madison, PHD, Maxus, Carat and Hansa Cequity while being responsible for the digital and mobility duties of brands such as Godrej Properties, Raymond’s, HUL, Tata Motors, ITC and Babbel. He has been part of a team that has been a recipient of awarded campaigns—KKT for HUL and the Tata Tiago launch.
Anantharaman said, “Gozoop aligns well with my core belief that everything is constantly evolving and, we, with the aim of being a force in the digital media space, or for that matter just as human beings, should also be ready to evolve and constantly keep learning. It understands my belief in having sufficient human resources to be ready to take on the task of being a force in this field. The digital-first and integrated digital approach will help us build brands and make them more visible in their landscape. Together, we look forward to creating path-breaking strategies that will be remembered by marketers and aspirants in the industry.”
Naqvi said, “Sushil is one of those rare professionals in our industry who comes with deep expertise and at the same time has profound humility. I am confident of our media capabilities rising to the next level under his leadership and becoming an unmatched forced when coupled with our existing creative capabilities.”
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