Digitas, the global marketing and technology services brand from Publicis Groupe has announced the appointment of Abhishek Chaturvedi as Senior Vice-President and Head of Planning. Chaturvedi will report to Sonia Khurana, COO of Digitas India.
Chaturvedi has over 18+ years of experience managing key strategy related positions across advertising agencies.
Khurana said, “It was a deeply thought-through decision to get someone with Abhishek’s experience and expertise into our fold. His speciality in decoding consumer behaviour, understanding of brand and business will complement and strengthen our current planning function immensely. Working with him in the last couple of weeks has been an absolute pleasure. It’s reinforced that not only is he going to be a great partner to our creative teams but also to our clients. Makes me very excited and confident about the future.”
Prior to joining Digitas India, Chaturvedi was with McCann Worldgroup as VP. He held a similar profile at Ogilvy & Grey Group where he led planning for some of the leading brands across categories including Dabur, Marico, GSK, Colgate Palmolive, Voltas, BMW, Eicher, Hero Motocorp, Mahindra B2C and B2B, Wal-Mart, Max Life and some Govt and non-profit organisations.
Chaturvedi said, “We are about being a ‘Connected Marketing Agency’ and our business is about forging meaningful connections – whether it is between people, brands or businesses. All my interactions with Sonia Khurana (COO), Mark Mcdonald (EVP and Head of Creative) and Unny Radhakrishnan (CEO) have been energising and positive. Here's a set of people absolutely determined about creating great work and I look forward to creating some magic together.”
When he is not working, Chaturvedi is an avid photographer, community farmer, loves to trek and is an inward traveler.