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ASCI appoints Infectious Advertising as creative partner

The agency will provide ATL, BTL and digital creative services to ASCI along with strategic support for campaign development and audience outreach programmes

The Advertising Standards Council of India (ASCI) has appointed Infectious Advertising, an independent and integrated agency, as their creative partner.

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Infectious Advertising will provide ATL, BTL and digital creative services to ASCI, along with strategic support for campaign development and audience outreach programmes.

“It’s an absolute honour to be brought on board as ASCI's creative partner and we look forward to doing some path-breaking work for them,” said Nisha Singhania and Ramanuj Shastry, Founding Partners of Infectious Advertising.

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The Advertising Standards Council of India (ASCI), established in 1985, is a self-regulatory voluntary organisation of the advertising industry in India. It is a non-Government body. ASCI is committed to the cause of self-regulation in advertising, ensuring the protection of the interest of consumers.

Ramanuj Shastry and Nisha Singhania

Infectious Advertising was founded by Ramanuj Shastry and Nisha Singhania in 2013. They are a full service, integrated creative agency and have worked on campaigns involving print, film, OOH, ATL and BTL communications across digital platforms such as social media, web design, app design, paid media creative, etc.

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