Nickelodeon is all set to bring summertime fun to the homes of kids with #NicktoonsKaSummerDose — a content line-up of all new episodes, movies, host of fun activities and innovative engagements that will keep kids happy and engaged while they stay safe at home.
The franchise’s flagship channel Nick is welcoming prank gang Golmaal Jr. with all new episodes of their mischievous escapades every Monday to Friday at 12.30pm with the message #NickPeSabGolmaalHai.
It will be promoted through a high-decibel multiscreen campaign— with TV spots on the franchise and cross promotions on lead GEC channels, on YouTube, gaming portals and on social media. There will be partnership with Mad Over Donuts through a summer special box of donuts presented by the Golmaal Jr Prank Gang.
Summer celebrations get a twist with Pinaki and Happy - The Bhoot Bandhus on Sonic, another flagship channel of the franchise. The entertaining family of ghosts will add to the entertainment quotient on Sonic through all new stories every Monday to Friday at 11:30am. The campaign promotion will take a multiscreen approach that includes a TV campaign and promotions on digital mediums like YT. The Bhoot Bandhus will be further brought to life on social mediums through engagements wherein kids will be seen taking the fun Bhoot Bandhus Tongue Twister challenge (#BBTT Challenge) along with a host of innovative digital engagements.
There will be movies across the Nickelodeon franchise. The Golmaal Gang, Motu Patlu and Rudra will entertain kids through all new episodes on Nick. The super cool Pinaki & Happy - The Bhoot Bandhus, Shiva, Ninja Hatori and Zig and Sharko will bring fresh stories on Sonic. Besides there will be new episodes of Loud House on Nick HD+ and Peppa Pig on NickJr. Superhit movie “The Land of No Where" will be aired and mini movie "The Secret Mission of Motu Patlu" is set to premiere on Nick in May. All the new episodes and movies of kids’ favourite toons will also be available to stream on kids’ entertainment app Voot Kids.
Anu Sikka, Head, Content, Programming and Strategy, Kids Cluster at Viacom18, said, “At Nickelodeon our focus is on keeping kids entertained in these challenging times. Summer is a special time for children, and we have created a very robust content pipeline of some fun and exciting stories to make sure that they have a great time and stay motivated amidst the current scenario. We are here to make kids happy and are sure that the vast and immersive stories of our Nicktoons will transport them into a world of imagination and fun, giving them a reason to celebrate while lifting up their spirits.”
Sonali Bhattacharya, Head, Marketing, Kids Entertainment Cluster at Viacom18, said, “We believe that as the category leader and a responsible broadcaster we have a very important role to play in keeping kids engaged and in a positive frame of mind in these difficult times. We have re-imagined and pivoted our marketing plans and gone multiscreen so kids can remain entertained in the security of their homes. We are certain that our young audiences will feel happy and optimistic with our innovative summer offerings.”
Summer started with World Creativity and Innovation Week that saw Nick Jr. along with Play Date encouraging kids to unleash their creativity indoors through a curated programme of various activities such as music and movement, coding adventure, clay dough, mystery parties, chocolate making amongst others. There will be interesting virtual activations on special occasions like Mother’s Day and Yoga Day that will create many memorable moments for kids and families.