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India secures 30 shortlists at One Show 2021

The entries from Ogilvy Mumbai, Wunderman Thompson, Famous Innovations, Grey Mumbai, Kinnect and Good Morning Films move to the second round of judging

The One Club for Creativity has announced the shortlisted entries of The One Show 2021 where India has secured 30 shortlists. This list includes all the entries that have made it past the first round of judging and will now be considered in the second round, where the jury will determine the winners.

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Ogilvy Mumbai and Wunderman Thompson led the Indian charge with 10 shortlists each followed by Famous Innovations which secured six shortlists. Grey Mumbai secured two shortlists while Kinnect and Good Morning Films bagged one shortlist each.

The Finalist list (entries awarded Pencils and Merits) for The One Show 2021, including winners of the inaugural Fusion Special Award, will be released at the end of May.

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The One Show awards, including Best of Show, will be announced on June 9 and 10.

Entrant

Category

Subcategory

Client

Campaign

Famous Innovations

Design

Promotional – Collateral Items

Communiti Brewery

The Micro Newsary

Famous Innovations

Design

Promotional – Collateral Items

Monster.com

The Sunsets-I-Wish-I- Saw Calendar

Famous Innovations

Social Media

Active Engagement / Call to Action

Burger King

#LonelyNoMore

Famous Innovations

Print

Craft – Writing

Mumbai Press Club

The Photograph that Wasn't

Famous Innovations

Direct Marketing

Physical Items

Monster.com

The Sunsets-I-Wish-I- Saw Calendar

Famous Innovations

Direct Marketing

Non-traditional & Guerrilla Marketing

Radio Zindagi

The Applegram

Good Morning / mumbai + Dentsu Impact + My Choices Foundation

Moving Image Craft

Cinematography – Single

My Choices Foundation

Chotu

Grey India / Mumbai + Procter & Gamble India / Gillette / Mumbai

Moving Image Craft

Casting

Procter & Gamble India / Gillette

MAN ENOUGH: SHAVING STEREOTYPES

Grey India / Mumbai + Procter & Gamble India / Gillette / Mumbai

Cultural Driver

Cultural Driver

Procter & Gamble India / Gillette

MAN ENOUGH: SHAVING STEREOTYPES

Kinnect / Mumbai

Social Media

Influencer Marketing – Single Channel

HDFC Bank

Add an ad

Ogilvy / Mumbai + Bajaj Auto / Pune + Little Lamb Films / Mumbai + Supermassive Studios / Chennai

Design

Typography – Dynamic / In Motion

Bajaj Pulsar

Pulsar Stunt Font

Ogilvy / Mumbai + ITC - Savlon / Kolkata + Good Morning Films / Mumbai

Moving Image Craft

Casting

Savlon

The artist

Ogilvy / Mumbai + ITC - Savlon / Kolkata + Good Morning Films / Mumbai

Film

Under 50K Budget

Savlon

The artist

Ogilvy / Mumbai + ITC - Savlon / Kolkata + Good Morning Films / Mumbai

Branded Entertainment

Short Form Video – Single

Savlon

The artist

Ogilvy / Mumbai + ITC - Savlon / Kolkata + Good Morning Films / Mumbai

Health, Wellness & Pharma

Film – Health & Wellness

Savlon

The artist

Ogilvy / Mumbai + ITC - Savlon / Kolkata + Good Morning Films / Mumbai

Health, Wellness & Pharma

Branded Content

Savlon

The artist

Ogilvy / Mumbai + Wavemaker / Mumbai + Delta X / Bangalore + Country Boyz Films / Mumbai

Creative use of data

Targeting

Mondelez

#NotJustACadburyAd

Ogilvy / Mumbai + Wavemaker / Mumbai + Delta X / Bangalore + Country Boyz Films / Mumbai

Public Relations

Innovation in lockdown

Mondelez

#NotJustACadburyAd

Ogilvy / Mumbai + Wavemaker / Mumbai + Delta X / Bangalore + Country Boyz Films / Mumbai

Digital Craft

Innovation in lockdown

Mondelez

#NotJustACadburyAd

Ogilvy / Mumbai + Wavemaker / Mumbai + Delta X / Bangalore + Country Boyz Films / Mumbai

Digital Marketing

Craft – Data-Driven Personalization

Mondelez

#NotJustACadburyAd

Subhajit Mukherjee / Mumbai + Wunderman Thompson / Kolkata + Little Lamb Films / Mumbai

Music & Sound craft

Sound Editing

Tata Pravesh

Stay Safe behind the #DoorsOfIndia

Wunderman Thompson

Moving Image Craft

Cinematography – Single

JIMMY NELSON FOUNDATION

Save Our Sentinels

Wunderman Thompson

Film

Online Films & Video – Short Form – Single

CELICA JEEP

JEEP ICONOGRAPHY

Wunderman Thompson

Film

Under 50K Budget

CELICA JEEP

JEEP ICONOGRAPHY

Wunderman Thompson

Film

Under 50K Budget

VIDYA

Hidden Truth

Wunderman Thompson

Green Pencil

Green Pencil

JIMMY NELSON FOUNDATION

Save Our Sentinels

Wunderman Thompson

Design

Moving Image – Single

CELICA JEEP

JEEP ICONOGRAPHY

Wunderman Thompson

Design

Craft – Photography

JIMMY NELSON FOUNDATION

Save Our Sentinels

Wunderman Thompson

Design

Moving Image – Series

JIMMY NELSON FOUNDATION

Save Our Sentinels

Wunderman Thompson

Music & Sound craft

Original Music – Score

JIMMY NELSON FOUNDATION

Save Our Sentinels

 

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