MMA, formerly known as the Mobile Marketing Association, a not-for-profit trade body with focus on modern marketing, has announced the appointment of Amit Jain, Managing Director, L’Oréal India, as Chairperson of its India Board of Directors.
Jain will be responsible for steering MMA’s endeavours to innovate modern marketing in India and help marketers adopt and accelerate best practices in it. Jain succeeds Priya Nair, Executive Director, Beauty and Personal Care, Hindustan Unilever Ltd. Nair will move into a new role as Chair Emeritus of MMA India.
An FMCG veteran, Jain brings with him global experience and a deep understanding of India having been in leadership roles in Coca-Cola, Viacom and AkzoNobel over the past two decades.
Speaking on his new role as Chairperson of MMA India, Jain said, “MMA has been doing stellar work in helping marketers use insights and tools to harness the convergence of marketing and technology to drive personalised and customised engagement, in line with evolving consumer needs and purchase behaviour. I am delighted to take on this role and lead MMA’s commitment to shape the future of marketing today by bringing brands closer to consumers through connected consumer journeys.”
Nair, now Chair Emeritus of MMA India, said, “It’s been a pleasure for me to lead the MMA India board and add to building the industry ecosystem. I am excited to welcome Amit as MMA India Chair to lead the imperative for marketing change by empowering, enlightening, and enabling marketers to shape the future of modern marketing and propelling business growth.”
Moneka Khurana, Country Head, MMA India, said, “Amit Jain’s business leadership, progressive outlook and experience in managing credible boards will help in shaping the future of modern marketing for MMA India at a time when it’s central to all marketers to drive business ROI, customer engagement and innovations.”
Rohit Dadwal, Managing Director of MMA Asia Pacific, said, “Amit Jain’s deep knowledge of digital marketing in the 21st century will prove invaluable to the furthering of MMA’s mission in advancing modern marketing in India. I look forward to working with Amit and would like to thank Priya for her invaluable contribution and for paving the way forward.”
MMA is in the midst of conducting its marquee event MMA Impact India on May 20 and 21 — a global IP enabling thought leadership and views that shape the industry.
To view the complete MMA India board click: