Short-video app Josh sets up Josh Studios, appoints content creator Seher Bedi

VerSe Innovation’s short-video app Josh has announced the setting up of Josh Studios, with the appointment of content creator Seher Bedi.

Seher joins Josh as the Head of Josh Studios and will be based in Bengaluru. Seher is recognised for her work in youth entertainment, being one of the first hires of MTV when it was launched in India. Seher has created and produced iconic content in India; from MTV Loveline, Heavy Mental, Youth Icon of the Year, Club MTV, MTV Grind Bollywood and so on. Seher is currently a jury member of the Asian Academy Creative Awards for content from across the Asia Pacific region.

In her new role as head of Josh Studios, Seher will be spearheading Josh Studios, scaling the short-video platform’s content capabilities to create a cutting-edge content and talent hub. Seher will be adding her creative signature to deliver differentiated content for Josh Studios. She will develop and lead a team of over 100 entertainment professionals to create a content landscape for Josh, which every creator in the country will want to be a part of.

Before Josh, Seher was busy creating youth content with her own production company and prior to that Seher was Head of Creative and Content for MTV, handling key MTV portfolio brands such as Coke Studio, MTV Bakra, Splitsvilla, The Real Chat House and more.

Welcoming her, Josh Founder Virendra Gupta and Co-founder Umang Bedi, said, “Seher is a force of nature and we are excited to welcome her into the Josh family. Josh is our prized property that is getting built with great love and ambition, and Seher’s passion for content is an indicator of greater things to come for our consumers and creators. We are excited to ride this wave together, and no one would do better justice than Seher, who brings with her the potent and skilled knowledge of the kind of content that makes young India tick.”

About her new role Seher said, “I am thrilled to join Josh which I believe is a fantastic opportunity for me to embark on yet another new transformative journey of reimagining the content landscape in Bharat across short-form video. I look forward to breathing inspiring, sexy, cool, entertaining ideas into creating the next wave of legendary, iconic content and creators!  I thank Umang and Viru for this opportunity to share in their vision to create real impact, to celebrate and inspire young India.”

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