Asian Paints recently released a TVC featuring Ranbir Kapoor, where he turned a matchmaker, finding the right groom for an NRI girl. Their search for a perfect groom ends at a perfect home laminated with Ultima Protek. To amplify this campaign on digital, since the TVC was themed around matchmaking, matchmaker Sima Taparia was brought in to give her seal of approval.
It is said that matches are made in heaven, and here's a match that will last a lifetime — one between your home exteriors and Asian Paints' Ultima Protek. Taparia, herself, vouches for it as she believes that the stars between the two have aligned.
Ultima Protek is a superior exterior paint that helps bid farewell to dampness, algae, cracks, colour fading, and fungus on walls. Making them look vibrant through severe weather conditions — rain, dust, and harsh sun. It is equipped with lamination guard and fibre technology, making it the gold standard of exterior paints.
Conceptualised by Kinnect, the film features Sima Taparia talking about the newest matchmaker in town — Ranbir Kapoor. Referring to Asian Paints' latest TVC, she points out five features that make Ranbir the perfect matchmaker, someone she truly approves of. The campaign focuses on how a home laminated with Ultima Protek stays protected for a long time, just how we want marriages to last a lifetime.
Chandni Shah, COO at Kinnect, said, “Consumers have a tendency to quickly associate with communication that provides an enhanced experience when interacting with a brand. With Asian Paints' digital campaign for Ultima Protek, we wanted to create a seamless connection between Ultima Protek being the perfect match for long-lasting home care. And when it comes to 'matchmaking', who better than Sima aunty to create a strong resonation. Extending its TVC with a digital video, we ensured the campaign was a strong attention-grabber and managed to create more conversations around the product and its features.”