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ICD to refresh and redesign Sleepwell’s website

The agency will help position the mattress brand as a lifestyle brand for contemporary audiences, against the tide of new online brands

Itu Chaudhuri Design (ICD), an idea-led design firm, has won the mandate to refresh and redesign the website of mattress brand Sleepwell.

As part of the mandate, ICD will design the company website and help position Sleepwell as a lifestyle brand for contemporary audiences, against the tide of new online brands.

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"It’s the right time to leverage the power of digital marketing while we help our customers to achieve ultimate comfort. A brand website today holds much more significance and really is the first touch point to build a connection with a consumer. We are looking forward to working with ICD and leveraging their expertise to reinforce our online presence with a fresh new look,” said Sumit Sehgal, Chief Marketing Officer, Sheela Foam Ltd.

Itu Chaudhuri

Itu Chaudhuri, Founder, ICD, mattress brand, said, "We’re excited to on board Sleepwell, and we anticipate an incredible journey ahead. Our strategy for each customer is customised according to their business objectives. With Sleepwell, we have a system that centres around the strategy, copywriting, website design, and development and art direction."

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