Former Journalist Amrit Raj has joined Business to Business (B2B) manufacturing platform Zetwerk as Director, Brand and Communications.
A postgraduate in English Journalism from the Indian Institute of Mass Communication, New Delhi, Raj has 13 years of experience in building brand and communication capabilities with varied industries.
Prior to joining Zetwerk, Raj was with ByteDance where he managed communications for the companyâs products. He has also led government affairs efforts at Nissan Motor Co. Prior to taking a plunge in corporate life, he worked as a journalist for over a decade, most of which were spent in shaping up the corporate news bureau for the Mint newspaper as its National Corporate Editor.
A keen observer of brands and their evolution, he has also written a bestseller business book âIndian Icon - A cult called Royal Enfieldâ, published by Amazon-Westland.
âAmrit Raj has rich and diverse experience across brand and communications acquired over 13 years in the fields of technology, automotive and media. At Zetwerk, Amrit will be responsible for highlighting the brandâs unique and disruptive capabilities in the manufacturing space aimed at building a self-reliant manufacturing eco-system in India,â said Amrit Acharya, co-founder & CEO, Zetwerk.
Founded in 2018 by Amrit Acharya, Srinath Ramakkrushnan, Rahul Sharma and Vishal Chaudhary, Zetwerk brings together the fragmented manufacturing ecosystem under one umbrella to maximise its business potential. It multiplies the prospects of small-scale manufacturers and helps them connect and do business with customers across the world. For large manufacturers, Zetwerk offers one-stop solution to their problems with unlimited range of manufacturing capabilities and capacities.
Zetwerk is backed by marquee investors such as Sequoia Capital, Accel Partners, Lighspeed, Kae Capital, among others. It completed its series D fund raise in early February when it raised $125 million taking its total fund raise to date to close to $200 million.