Kyoorius has announced that entries to The 2021 Kyoorius Creative Awards from across India under the Kyoorius Advertising Awards and the Kyoorius Digital Awards are now open.
âAfter a very difficult 2020, the environment is now improving with the rollout of vaccinations across the country and the country slowly getting back to some sort of ânormalâ. If we go by the facts and developments regarding Covid and the vaccine, itâs clear that things are getting better. Itâs getting better all the time. As a result, we felt that it was time to go ahead with the 2021 edition of the Kyoorius Creative Awards while reflecting the compulsions of the environment,â said Rajesh Kejriwal, founder and CEO, Kyoorius.
Since 2013, the bedrock of the Kyoorius Creative Awards has always been the composition of its jury and transparency in the judging process. This year, jurors include Aditya Kanthy (CEO and MD, DDB Mudra Group), Ajay Gahlaut (Independent Creative), Arun Iyer (Founding Partner, Spring Marketing Capital), Gautam Reghunath (CEO, Dentsu Webchutney), Gayatri Yadav (CMO - India and SEA, Sequoia Capital India LLP), Harshad Rajadhyaksha (CCO, Ogilvy India), Josy Paul (Chairman and CCO, BBDO India), Krishnan Menon (Chief Client & Growth Officer - APAC, Wunderman Thompson), Laura Jordan Bambach (President and CCO - UK, Grey), Partha Sinha (President - Response, Bennett, Coleman and Company Ltd), Rajiv Rao (Director, Nirvana Films), Robert Godinho (MD, MediaMonks India), Satbir Singh (Founder and CCO, Thinkstr.in), Sneha Iype Varma (Executive Producer / Partner, Nirvana Films), and Tripti Lochan (Co-CEO - Asia, VMLY&R). More jurors will be added and announced soon.
âWhat a year it has been. The pandemic and the ensuing lockdown have left a huge impact on all our lives. Despite all the hardships, the last year has taught all of us the significance of creativity. Celebrating and recognising creativity that builds excellence, inspiration and strength is important to us. With the 2021 Kyoorius Creative Awards, we would like to continue to spearhead the spirit of celebrating creativity - to move ahead and create benchmarks that allow our industry to get better at what it does.â
Notable changes have been made to help agencies and brands who continue to be affected by the global pandemic, including new disciplines and categories that reflect the way the industry now works - raising the focus on digital, content, and experiential storytelling and execution.
Exhaustive feedback from past jurors and leaders of the industry has also helped tighten the number of disciplines and categories, which encourages participation from all sectors and entrants - be it any brand, global network, local independent, consultant or freelance creative professional - and also reduces the chances of duplication of work across the awards.
The entry and judging platforms have also been revamped to make the entry and judging process easier and simpler. Like last year, the entire awards set-up will be virtual - including the entry submission process, the judging process, and the 2021 Kyoorius Creative Awards Night.