Consumer audio and lifestyle brand boAt has appointed Vivek Gambhir as Chief Executive Officer.
Till recently, Gambhir was CEO and Managing Director of Godrej Consumer Products Limited (GCPL), where he spearheaded the transformation and global expansion of the organisation to become a leading emerging market home and personal care company. At boAt, he will be closely working with Aman Gupta and Sameer Mehta (Co-Founders) to drive the vision and accelerate the overall growth.
On joining boAt, GambhirÂ said, â€śI am thrilled to join the boAt team. Over the last few years Aman, Sameer and the amazing team has built an awesome brand backed by fantastic products. While the brand has made tremendous progress, this is just the beginning. I look forward to working with Aman and Sameer to build Indiaâ€™s most-loved consumer lifestyle tech brand. With our passionate and vibrant team, we will strive to be more innovative, harness newer growth opportunities and build a distinctive culture.â€ť
Before joining Godrej, Gambhir was a founding member of Bain & Companyâ€™s consulting operations in India. He led the firmâ€™s FMCG and telecommunications practices in India. Before moving back to India, he worked with Bain & Company in Boston and Singapore. Gambhir has an MBA from Harvard Business School and BS (Computer Science) and BA (Economics) from Lafayette College.
GuptaÂ said, â€śWe are excited to have Vivek as part of our growth journey. He is an industry veteran and has a proven track record in growing organisations, improving operations, and delivering stellar returns to stakeholders. We will benefit from his experience, insights and knowledge as we look forward to the next phase of growth.â€ťÂ
boAt put up a LinkedIn post introducing Gambhir and gave a glimpse of its New Delhi office and culture. The video has details on the role that the co-founders will play and gives an insight into the unique boAt culture and vibe.