Movies Now has launched Season 8 of its iconic property 100 Mania. Breaking the monotony amidst the pandemic, 100 Mania offers its viewers a perfect reason to celebrate the new year on a cheerful note with 100 days of happiness.
With a curated line up of 100 Hollywood blockbusters over the next three months, the channel is also presenting an exciting opportunity to win tempting prizes like cars, bikes, laptops, iPhones and much more by answering simple questions while watching the movie. Giving movie aficionados an unparalleled Hollywood experience, 100 Mania Season 8 features blockbusters including âDonât Breatheâ, âCasino Royaleâ, âQuantum of Solaceâ, âThe Darkest Hourâ, âSkyfallâ, amongst others.
Vivek Srivastava, President - Strategy and Business Head - News and English Entertainment Cluster, Times Network, said, âWe are delighted to commence the new year with the 8th Season of 100 Mania, which not only presents Hollywood blockbusters but also gives exciting engagement opportunity to our ardent viewers. Iâm confident that #100DaysOfHappiness will give infinite reasons to our viewers to celebrate this year with cheer and positivity.â
Movies Now has also rolled out an aggressive integrated marketing campaign that includes print ads across The Times Group leading dailies, digital and on-air promotions across the Times Network channels.