Premium global streaming platform Starz, which launched its Lionsgate Play direct-to-consumer OTT app in India last year, is partnering with Lionsgate Television (LGTV) on its first Indian original series, a remake of LGTV‚Äôs critically-acclaimed, Golden Globe-nominated hit series Casual.
Casual will kick off Lionsgate Play‚Äôs first original slate of dramas, comedies, crime and action series for the Indian and South Asian market, building on its success with award-winning series such as Normal People (nominated for two Golden Globe), The Goes Wrong Show and the hit series Love Life. The remake of Casual will offer great drama with bold character explorations that have already become a trademark of Lionsgate Play‚Äôs content offering for Asian subscribers.
‚ÄúLionsgate Play continues to gain momentum in India, proving to be a strong driver of Starz‚Äôs international growth,‚ÄĚ said Jeffrey Hirsch, President and CEO, Starz.
‚ÄúPartnering with Lionsgate Television to kick off our first original series tailored for the Indian and South Asian market is the next step in curating our offering for our subscriber base which resonates with our bold, unique and defining series that make up our ‚ÄėBest of Global SVOD‚Äô content strategy.‚ÄĚ
Since Starz began its international rollout in 2018, the StarzPlay global subscription platform has achieved unparalleled growth worldwide and is now available in 56 countries (including its StarzPlay Arabia joint venture).
‚ÄúThe launch of Lionsgate Play‚Äôs first slate of original series in India is the next logical step in the continued rapid growth of the platform,‚ÄĚ said Kevin Beggs, Group Chairman, Lionsgate Television. ‚ÄúOur ability to kick off the Lionsgate Play original slate with the remake of a great intellectual property like Casual, with a renowned director and world-class stars, shows what we can achieve through the continued collaboration of our Starz, Lionsgate Television and Lionsgate India businesses.‚ÄĚ
‚ÄúLionsgate is committed to bring the best and most exciting premium content to India and other South Asian countries,‚ÄĚ said Rohit Jain, Managing Director South Asia and Networks, Emerging Markets Asia. ‚ÄúWe‚Äôre excited to launch our first line-up of original series with a great slate of accomplished writers, directors and actors as we continue to broaden and diversify our strong and exceptionally well curated content offering.‚ÄĚ
The series will be directed by Kunal Kohli and it will star Lara Dutta and Prateik Babbar.