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Leo Burnett and Taproot Dentsu win three Gold for India at Adfest 2020

Taproot Dentsu Mumbai and Dentsu Webchutney Mumbai were among seven offices whose winning works helped Dentsu win Adfest’s Network of the Year for the 4th year in a row

Leo Burnett Mumbai won a Gold each in Direct and PR Lotus categories for HDFC Bank’s #StopMithani campaign.

The #StopMithani case study:

Taproot Dentsu Mumbai won a Gold for Free Press Journal’s ‘Free Initiatives’ in Media Lotus category. The campaign also won the heart of the jury head of Media Lotus Cyril Drouin, Chief eCommerce Officer China & North Asia of Publicis & Co-CEO of Performics China, Shanghai.

Impressed with the ‘Free Initiatives’ campaign, Drouin said, “Taproot Dentsu’s Free Press Journal campaign is my favourite Gold winner because it’s really a bold idea and a really brave idea for a newspaper to change their header.”

The ‘Free Initiatives’ case study:

Taproot Dentsu Mumbai and Dentsu Webchutney Mumbai were among seven offices whose winning works helped Dentsu win Adfest’s Network of the Year for the 4th year in a row.

Adfest announced the winners of the Adfest 2020 Lotus Awards on Monday, February 15, 2021. These awards were scheduled to take place in Thailand last year, but were postponed due to the coronavirus pandemic. With 60 jurors, the judging process was guided by Grand Jury President Judy John, Global Chief Creative Officer at Edelman, Toronto.

Vinit Suraphongchai, Chairman of Adfest, said, “After a turbulent year, it was wonderful to come together again as an industry – albeit virtually – to celebrate ground-breaking ideas. Our jury was looking for ideas with innovative thinking at the core, along with powerful brand messages with strong impact.  It is no easy feat to win a Lotus trophy: all winners should be very proud.”

Jimmy Lam, President of Adfest, said, “We would like to thank our all-star jury for their dedication to judging these awards, along with everyone who has waited so patiently for these results after a long postponement. All winning work proves the power of creative problem solving and the diversity of ideas in our region. Congratulations to all winners.”

Adfest will announce the finalists of the Adfest Lotus Awards 2021 in March, followed by a virtual awards ceremony on April 8, 2021.

List of all winners from India

Category

Sub Category

Title

Brand

Agency

Awards

Audio Lotus

Innovative Use Of Audio & Radio

Beat Of A Billion

Spotify

Leo Burnett, Mumbai

Silver

Digital Craft Lotus

Overall Functional Design

Now, Words Aren't

Just Heard. But Felt.

Samsung

Cheil India, Gurgaon

Bronze

Digital Craft Lotus

Innovative Use Of Technology

Now, Words Aren't

Just Heard. But Felt.

Samsung

Cheil India, Gurgaon

Bronze

Design Lotus

Books & Publications

One Mindful Mind

Neurogen Brain And Spine Institute

TBWA\India, Mumbai

Bronze

Digital Lotus

Use Of Social

Code Name: Uri

Uri- The Surgical Strike

Dentsu Webchutney, Mumbai/

Trigger Happy Entertainment, Mumbai

Silver

Direct Lotus

Use Of Film & Audio

Sons #Sharetheload

Ariel

BBDO India, Mumbai

Bronze

Direct Lotus

Use Of Social Media

#Stopmithani

HDFC Bank

Leo Burnett Mumbai, Mumbai

Gold

Effective Lotus

Effective Lotus: Campaign Success

Orgasm Equality

Durex

Havas Worldwide India Pvt. Ltd,

Gurgaon

Bronze

Effective Lotus

Effective Lotus: Small Budget

#Stopmithani

HDFC Bank

Leo Burnett Mumbai, Mumbai

Silver

Effective Lotus

Effective Lotus: Long-term Creativity

#Sharetheload

Ariel

Bbdo India, Mumbai

Finalist

Mobile Lotus

Mobile Application & Other Downloadable Tools

Now, Words Aren't

Just Heard. But Felt.

Samsung

Cheil India, Gurgaon

Bronze

Mobile Lotus

Video, Viral Vdo & Interactive Vdo

Code Name: Uri

Uri- The Surgical Strike

Dentsu Webchutney, Mumbai/

Trigger Happy Entertainment,

Mumbai

Bronze

Media Lotus

Use Of Print/Outdoor & Transit

Free Initiatives

Free Press Journal

Taproot Dentsu, Mumbai

Gold

Outdoor Lotus

Integrated Outdoor Campaign

There's A Playlist For That

Spotify

Leo Burnett, Mumbai

Bronze

PR Lotus

Corporate Social Responsibility

#Stopmithani

HDFC Bank

Leo Burnett Mumbai, Mumbai

Silver

PR Lotus

Use Of Talent

#Stopmithani

HDFC Bank

Leo Burnett Mumbai, Mumbai

Gold

PR Lotus

Use Of Digital In A Pr Campaign

Code Name: Uri

Uri- The Surgical Strike

Dentsu Webchutney, Mumbai/

Trigger Happy Entertainment, Mumbai

Bronze

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