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iCubesWire will handle digital mandate of Biryani by Kilo

The agency will take care of the brand’s digital communication across social media and will exercise strategies ranging from media spends, social media marketing to conceptualising creative digital campaigns coupled with social listening and online reputation management

iCubeswire, a 360-degree digital marketing agency and affiliate network, has successfully bagged the digital mandate of F&B brand Biryani by Kilo.

The brand awarded its digital duties to the agency after a multi-agency pitch. The agency will be at the helm of steering the brand’s digital communication across social media channels and will exercise strategies ranging from media spends, social media marketing to conceptualising creative digital campaigns coupled with social listening and online reputation management.

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Vishal Jindal, Co-Founder and Co-CEO, Biryani by Kilo, said, “We are glad to onboard iCubesWire as the brand’s digital marketing agency. With more than a decade of experience, iCubesWire reflects considerable commitment towards clients and in attaining their goals. Their keen understanding of the market and a strong foothold in the industry set them apart. We are looking forward to taking the lead in digital with iCubesWire at our side and setting the sky as our limit.”

Sahil Chopra

Sahil Chopra, Founder and CEO, iCubesWire, said, “It’s a great win for iCubesWire, and we are very glad to add Biryani by Kilo to our list of prestigious clients. We are geared up to don our thinking hats and come up with innovative strategies to spread the astonishing aroma of Biryani by Kilo across the country and ensure business growth. We hope our commitment and learnings will help us to strengthen the bond with Biryani by Kilo even further.”

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Biryani By Kilo is a delivery-focussed restaurant chain operated by Gurugram-based Sky Gate Hospitality Pvt. Ltd. The company operates 20 outlets operational across Delhi-NCR, Mumbai, Chandigarh, Mohali and Ludhiana. It operates on a hub-and-spoke model, providing raw material and semi-cooked produce to its outlets.

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