Hindi daily Hindustan entered its 21st year of operations in Jharkhand and commemorated it with a mega edition with 120 pages in Ranchi. More than 192 pages were printed across editions and packed in the much-needed positivity.
The special edition chronicles the transformation undergone by Jharkhand over the past years and how Hindustan has been the driver of change and progress for the state by being the voice of millions of the state's residents.
While the pandemic has impacted the consumer sentiment and businesses and economy is under stress, the participation from 93 advertisers with 1.24 lakh+ sqcms ad space for today's mega issue is a clear indicator of the positive future outlook, the newspaper said in a press statement. “It also reaffirms the faith reposed in Hindustan by its advertisers,” it added.
Hindustan also ensured that every edition forms a compelling read for its readers by including an exclusive section highlighting the various milestones Jharkhand has witnessed over the past 21 years.
Rajan Bhalla, Group CMO, HT Media, said, “Hindustan has been at the forefront of positive recovery and we take immense pride in fulfilling the responsibility to deliver credible news to our readers and an engaging environment to our advertisers.”
Talking about the activity, Rajat Kumar, Chief Revenue Officer, UP C&E, Bihar & Jharkhand, added, “‘The mega issue required a lot of preparation. The planning and execution of such a voluminous issue is a challenge in itself. But when you find 93 partners of growth and 1.24L sqcms, the faith in the medium and the brand is reposed. While the pandemic has impacted businesses, we are witnessing strong demand and is being led by tier-II & tier-III towns.”