Bisleri, which deals in the mineral water segment, has signed Alakh Advertising to carry out an outdoor campaign for their fizzy fruit drinks â€” Limonata, Spyci and Fonzo. The campaign started on February 3 across 11 cities. Innovative visuals were installed in three cities â€” Mumbai, Delhi and Bengaluru.
The campaign is strategically displayed to catch the eye and reach out to potential consumers. The brandâ€™s focus was to create greater visibility and attract mass attention during prime working hours, not only on the arterial routes but also in residential areas. From large format hoardings to unipoles and bus shelters, the campaign consists of displaying FOBs, gantries and pole kiosks.
Anjana Ghosh, Marketing Director of Bisleri International Pvt. Ltd., said, â€śThe main objective of this campaign is to position Bisleriâ€™s fizzy fruit drinks as healthy since they have real fruit juice concentrate. Limonata is a mixture of lime and mint that refreshes one instantly. Spyci is a blend of bold Indian spices like clove, cinnamon and nutmeg with fizzy madness. The outdoor sites highlight the ingredients in each of the drinks via unique 3D visuals that are very attractive to look at.â€ť
She added, â€śOur fizzy fruit drinks will be great enablers for parties and celebrations in the upcoming spring and summer seasons, as the fizz with fruits combo is refreshing, yet healthy. These drinks appeal to the younger audiences who are looking at a healthier alternative.â€ť
Alakh said understanding brand requirement and their TG was key to all the outdoor media placement. The idea was not only to be seen by the target audience but create a top-of-mind brand recall for Limonata, Spyci and Fonzo.