Brinton Pharmaceuticals has launched a digital film about its Neobar Moisturising Soap, as an addition to the on-going soap war between brands. The story so far is that SebaMed had slyly released a TVC that compared the PH levels of its soap with those of HUL’s Dove and Lux. The matter went to court and didn’t turn out to be in favour of HUL, but gave enough mileage to SebaMed, the objective thus being achieved.
Following this, Brinton Pharmaceuticals had launched a campaign titled #NoPHightingPlease, bringing focus to the point that fighting only on the PH levels is of no use as various other aspects are also important while buying a soap. The #NoPHightingPlease campaign was well-received by the consumers.
Brinton has now launched a digital ad that talks about Brinton’s Neobar Moisturising Soap with a unique and smart twist.
While being a seriously quirky yet cute video, it also highlights the features of the soap, the features that really matter at the end of the day, especially its ingredients.
The digital ad is spreading fast on social media, especially on Facebook and YouTube.
“We wanted to bring out the aspects that really matter while deciding on a soap. But we wanted to do this in an interesting and light manner. Our objective isn’t really to bring anyone down but to help the end-consumer make a much more informed decision. The digital video has been spreading like wildfire on its own. I guess at the end of the day the consumer does see through marketing gimmicks and what’s for real. We are happy with the response the digital ad has got so far,” said Rahul Darda, Chairman and Managing Director, Brinton Pharmaceuticals,