Urbane Media, an integrated marketing agency, has bagged the digital mandate for Denver, a fragrance brand of the FMCG giant Vanesa Care. The account was won following a multi-agency pitch and will be handled from the agency’s Delhi office.
Shah Rukh Khan is the brand ambassador of Denver.
As a part of this digital mandate, Urbane Media will drive Denver’s digital marketing efforts. In order to build and strengthen the brand’s digital identity, the agency will focus on media buying, promotional campaigns, creating sustainable brand equity, and managing the social media, SEO and ORM duties.
Saurabh Gupta, Director, Marketing and Sales, Vanesa Care, said, “2020 was a year of considerable challenges with the traditional distribution channels taking a considerable hit due to Covid restrictions. Denver has always taken pride in being a first mover and is focusing on ecommerce, leveraging on our strong growing digital presence. This pivot will help grow the overall business, increase our brand recall amongst our TG and allow us to dominate the digital landscape. As we partner with Urbane Media, we intend to kick off this mandate with a strong focus on Social Media, Ecommerce, Brand Building, ORM and SEO."
Himanshu Mehrotra, Co-Founder and Chief Strategist, Urbane Media, said, “We are thrilled with this new partnership to come on board as the digital agency for Denver. At Urbane Media, we believe in the power of performance driven brand building and are committed to ensuring Denver's digital growth.”