Zee Entertainment Enterprises Ltd. (ZEE) has signed national award-winning writer and director Nimisha Pandey to head the Hindi Originals for its digital entertainment platform Zee5. In this role, Pandey will report to Punit Misra, President, Content and International Markets, Zee.
In line with the Zee 4.0 Strategy, creating extraordinary entertainment content will continue to be a key area of focus for the company. In its official communication issued on October 21, 2020, the company had announced the creation of an integrated content team to continue delivering rich, meaningful and engaging content for its viewers across platforms. The appointment of Pandey is in line with this approach. In this leadership role, Pandey will be responsible for creating quality original content for Zee5.
Pandey commenced her career in television as a creative executive, diversifying her experience as a director and programming head, before going on to explore the digital domain by launching ALTBalaji in the year 2017. In her previous stint, she was associated with Netflix as the Director for International Originals, giving her a rich experience in the domain of content creation for the digital ecosystem. Pandey has also been associated with leading production houses such as 4 Lions Films and Firework Productions.
An alumna of the Film and Television Institute of India (FTII), Pandey comes with over 17 years of diverse work experience in the entertainment industry.