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M&C Saatchi Performance elevates Kabeer Chaudhary as MD, APAC

Chaudhary, who has been with the agency since 2015, and has served in the role of Managing Partner for the past two years, will now lead it across APAC. Chris Steedman, former MD, APAC, returned to the UK with his family

Kabeer Chaudhary and Chris Steedman

M&C Saatchi Performance, a global digital media agency, has promoted Kabeer Chaudhary to the role of Managing Director APAC. Chaudhary, who has been with M&C Saatchi Performance since 2015, and has served in the role of Managing Partner for the past two years, will now lead the digital media agency across APAC.

Chaudhary's promotion follows the decision by the former Managing Director APAC, Chris Steedman, to return to the UK with his family. Steedman founded the performance agency in APAC in 2013, and has grown it to an operation spanning the Asia Pacific region with offices in Singapore, Jakarta, Sydney, Bangalore, Delhi and Bangkok.

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Chaudhary said, “I feel fortunate to have worked alongside Chris to get the agency to where we are today. I am excited to take on his role and hope to continue to build on the business momentum we have created in the Asia Pacific region in the past few years.”

Steedman, former Managing Director, APAC, said, “In Kabeer, we have a leader, and a trusted partner to our clients. The decision to appoint him as the successor was easy. I am confident M&C Saatchi Performance will continue to excel with Kabeer at the helm.”

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Steedman, who returned to the UK at the end of last year, leaves behind an experienced team of digital marketing experts and a client base comprising some of the fastest-growing brands in the region.

“It has been an exciting journey since I first arrived in 2013. I am proud of how far M&C Saatchi Performance has come. Kabeer is worthy of the new role and I wish him every success,” Steedman said.

M&C Saatchi Performance takes a human approach to connecting brands to people, across all channels. The agency creates targeted, measurable, evolving media strategies to deliver business growth for its clients.

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