Even as vaccination programmes are being rolled out across the globe, it’s now more important than ever to wear masks to limit exposure to the virus. Continuing with its motto of ‘On Your Side’, English news channel CNN-News18 has launched a nationwide awareness campaign titled #DontShowMeYourface.
Through this initiative, the channel aims to promote the idea of how wearing a mask entails a sense of safety. With a comprehensive integrated marketing campaign, CNN-News18 is encouraging people to continue wearing a mask to protect themselves and others.
Alongside on-air and online engagements with its team of editorial experts, the channel will launch a unique and customised AR filter for social media platforms, asking viewers and users to wear masks and support the campaign.
Zakka Jacob, Managing Editor, CNN-News18, said, “With months of restrictions on movement followed by gradual unlocking, authorities have been observing a lax when it comes to following the strict physical distancing guidelines set forth by health professionals. As per a recent News18 survey, six in 10 (64%) urban Indians feel that everyone should be subjected to the same coronavirus restrictions which include wearing the mask and using a sanitiser until most people have been vaccinated in the country. We, at CNN-News18, have always believed in raising relevant issues and creating impactful conversations to drive change. With face masks becoming a central tenet in limiting the spread of the virus, #DontShowMeYourFace is a step in the right direction to raise awareness on how we should be conscious of our health and the community-at-large. Through this initiative, we aim to encourage people to continue social distancing, and most importantly, to wear a mask when stepping out. ”
