Wakefit.co, a direct-to-consumer sleep and home solutions brand, marked its foray into the home solutions space with the launch of a witty, yet informative brand campaign, ‘Babloo Artist,’ featuring actor Vijay Raaz.
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The character, Babloo Carpenter, attempts to create awareness about the value proposition offered by Wakefit.co in transforming Indian homes into scientifically designed comfortable spaces. While the campaign features a prominent artist that resonates with customers looking for ergonomic home furniture at affordable prices, it also connects with the carpenter community to showcase that they are the partners in this new era of home assembly.
The struggles of being a retail carpenter in an online world, seen through the lens of Babloo Artist, will draw your attention to the plight of the men who're behind some of the most aesthetically designed furniture perched comfortably at your homes. Wakefit.co is striving to merge the designs, financing options and affordability of e-commerce with the convenience offered by a neighbourhood carpenter. With Wakefit.co’s entry into the home solutions space, it is not only addressing the changing needs of the consumers in terms of home solutions, but aiding employment to talented local craftsmen.
Chaitanya Ramalingegowda, Director and Co-Founder, Wakefit.co, said, “We are driven by the vision to transform the way Indian homes incorporate well-being and health into everyday living. The pandemic has altered our work and lifestyle and suddenly, more attention is being paid towards homes, furniture, interiors and ergonomics. Essentially, home is the one place that people are going to be spending a lot of time, and our decision to foray into the home solutions space aims to address this need. With the Babloo Artist campaign, we are inviting all the local artists in the home furniture space as well as encouraging customers to join us on this exciting new journey. And who better than Vijay Raaz to convey this message in his inimitable style!”
The company has invested more than Rs 15 crore in Capex – there are six vertically integrated factories spread across Bengaluru, Jodhpur and Delhi — and is committed to upskilling and on-boarding hundreds of neighbourhood carpenters. The company recognises the value that the local craftsman community brings to Indian homes and, therefore, is keen to take them along on its growth journey. The company plans to hire around 150 carpenters from across cities providing them full-time employment.
Wakefit.co’s newly-launched furniture range includes an array of products to ensure a comfortable and clutter-free home. From ergonomic study desks and dining tables, comfortable beds, plush couches, trendy bookshelves, wardrobes and coffee tables, modern TV units and spacious shoe racks, the home solutions range addresses the current need for homeowners to reorganise their homes to harbour the changing realities of the pandemic world.