Crafted in collaboration with FCB India, the film combines safety instructions demonstrated through various yoga asanas. It aims to take customers on a relaxing journey to some of the most picturesque locations across the length and breadth of India
Full-service carrier Vistara released its first-ever in-flight safety video that is being displayed in its brand-new Airbus A321neo and Boeing 787-9 Dreamliner aircraft.
The new safety video combines necessary safety instructions demonstrated through various yoga asanas or postures. The key objective of the video is to demonstrate safety instructions in a visually appealing manner to hold the interest and attention of customers. It also aims to take customers on a relaxing journey to some of the most picturesque and off-beat locations across the length and breadth of India, showcasing the best of what the country has to offer as a travel destination.
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This is the first time that an airline of Indian origin has gone beyond aircraft cabins to illustrate in-flight safety. Vistara also became the first airline in India and one of the very few globally to convey the safety messages through sign language in this video.
Vistara’s safety video was filmed over 14 days in cities/towns covering four Indian states and a Union Territory, featuring a senior member of the airline’s cabin crew and a certified Yoga instructor. The shooting of the video started in sub-zero temperatures up north in Ladakh against the spectacular backdrop of Pangong Lake and inside the Chemrey Monastery. It moved down south to the scenic Kannur beach and to the historic remnants of Hampi in Karnataka, then to the east on the extraordinary Dawki river in Meghalaya, and finally culminating on the grandiose cliffs of Malshej in the Western Ghats of Maharashtra.
Vinod Kannan, Chief Commercial Officer, Vistara, said, “There was no better way to show Vistara’s Indian roots and its global, contemporary outlook than this. Yoga is one of India’s greatest gifts to the world, practised by hundreds of millions of people, and our country’s diverse landscape continues to surprise natives and visitors alike. The video combines both these aspects with important safety briefing to help travellers remain not just safe, but also arrive feeling fresh at their destinations.”
“Safety instructions do not necessarily have to be monotonous, and our intent with this video is to grab the attention of even the most frequent flyers.”
Vistara has developed the safety video in collaboration with its creative agency partners, FCB India. The videos will be played in Hindi and English.
Surjo Dutt
Surjo Dutt, National Creative Director of FCB, said, “Most safety instructions videos go unnoticed, playing in the background on our flights. But this one keeps you hooked from the very beginning. The essence of India – yoga, clubbed with the awe-inspiring offbeat Indian destinations, wrap the life-saving safety briefing in the fabric of Incredible India. It gives the passengers something unprecedented to watch.”
Since its inception, Vistara has focused on delivering a flying experience that one always looks forward to. The airline aims to take this experience to the next level of comfort, style and wellness on its international flights. As part of the experience, Vistara has designed multiple aspects of its product and service for the wellness of passengers – from best-in-class seats, fully-flat beds, to the boarding and landing music, gourmet meals and the wellness lighting solution or mood-lighting onboard the aircraft.
Vistara commenced its commercial operations on January 9, 2015, and today connects destinations across India and abroad.
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